Using Social Media Platforms
As per the definitive guide to Social Media Marketing from Marketo: Social media marketing can be done organically – posts are displayed to your audiences based on algorithms or augmented by paid advertising – posts are boosted by a platform’s ad capabilities, making it more likely to be seen by your target audience.
“Social media marketing today is considered a marketing channel and activity (or set of activities) that marketers use to connect with fans, customers, prospects, and partners.” – Marketo
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