Using Social Media Platforms

As per the definitive guide to Social Media Marketing from Marketo: Social media marketing can be done organically – posts are displayed to your audiences based on algorithms or augmented by paid advertising – posts are boosted by a platform’s ad capabilities, making it more likely to be seen by your target audience.

“Social media marketing today is considered a marketing channel and activity (or set of activities) that marketers use to connect with fans, customers, prospects, and partners.” – Marketo

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Engage your Audience: There are many different social media platforms you can utilize to reach and engage with your audience.

60% of Twitter users purchased from a business because of something they saw on Twitter – Marketo

Need Social Media


Today, it’s not enough just to be on social media. You need to be actively engaging with your audience – building your network, sharing content, asking your audience to share content, participating in conversations, and responding to comments.

Change is constant for social media.